DUBAI: Palestinian-Dutch supermodel Bella Hadid is entering the metaverse world.
The catwalk star announced this week on Instagram that she will be selling non-fungible tokens called CY-B3LLA that “serve as a passport to this new world.”
An NFT is a digital asset that represents real-world objects like art, music and more. They are bought and sold online, usually with cryptocurrency.
Hadid told her 52.1 million followers that each NFT features “different and unique 3D scans of me, thought up with you in mind, that will be utilized around the world; designed to encourage travel, community, growth, fantasy and human interactions.”
The model said that in the coming months, the project will allow collectors to go to real locations and events around the world, where they can meet her.