DUBAI: Loungewear has become a wardrobe staple, especially after the COVID-19 pandemic, and that is something British entrepreneur Natasha Zaki is looking to capitalize on with her chic new range of comfortable clothing.
Post-pandemic life acted as a creative catalyst for the Dubai-based businesswoman who took advantage of the explosion in loungewear’s popularity to launch her own brand, Glossy Lounge, which is available in Saudi Arabia.
The clothing label, which she launched earlier this year, is Zaki’s second business venture. She also has an eco-friendly beauty brand, Glossy Makeup, which is available at 50 retail stores globally.
“I always wanted to start another brand alongside my beauty brand,” the makeup artist told Arab News.
“There is always room for elevated athleisure,” added Zaki, explaining that the items her brand sells are “chic, fun and trendy” but can also be worn for working out.
Glossy Lounge offers hoodies, jackets, jumpers, T-shirts, leggings, shorts, sweatpants, bodysuits and underwear in an array of different colors for men, women and children.
Her label has so far received the likes of regional it-girls including Kuwaiti social media star Fouz Al-Fahad, Egyptian actress Asallah Kamel and Lebanese fashion influencer Mayada Sleiman, to name a few.
According to her website, Zaki works with sustainable fabrics such as “organic cotton, bamboo and recycled polyester.”
Contrary to what one might think, the founder said that creating eco-friendly products is not “very challenging.”
“A lot of factories offer sustainable fabrics and solutions,” she said. “We source sustainable fabric and biodegradable trims pretty easily. Sourcing the best fabrics for our customers’ comfort while taking care of our environment is one of my top priorities with Glossy Lounge.”
Just last month, Glossy Lounge partnered with Dubai’s non-profit organization Emirates Nature-WWF. Every purchase from the loungewear brand will support mangrove and conservation efforts in the UAE, according to the fashion and beauty enthusiast.
“I personally wanted to give back to the Emirates, and as a nature lover we decided to partner with Emirates Nature,” Zaki said. “The pandemic was a time of self-reflection for many of us, reminding us of the importance of giving back and preserving our dear planet.”