DUBAI: After a three-year hiatus, Dubai’s urban festival Sole DXB will return this December for its 10-year anniversary edition. Taking place from Dec. 9-11, the event will take place at Dubai Design District (d3) and will be hosted by famed Moroccan visual artist Hassan Hajjaj.
While a lineup of events and performers has not been announced yet, the program usually consists of live music performances, DJ sets, film screenings, talks, workshops, sports tournaments and more. Other key elements of the event include the Sole Ball Above All Invitational, a competitive streetball tournament, and the Sneaker Swap, where people will have the opportunity to buy, sell and trade footwear from leading collectors in the region.
Spotlighting a different subculture for each edition, this year Sole DXB shines the light on the Middle East region, celebrating excellence across the Arab world and its diaspora, working with Hassan Hajjaj as its first festival host.
The Sole team travelled to Morocco this summer to learn and draw inspiration from the culture, and to connect with creators and creatives, some of whom sit front and center of the festival’s iconic campaign shot by Hajjaj, in the historic Madina of Marrakech.
This year’s campaign features Moroccan rapper ElGrande Toto and master vocalist and percussionist, Khadija El Warzazia. The festival will also feature musicians, designers, artists, speakers and athletes from the UAE, Kuwait, KSA, Lebanon, Syria, Iraq, Jordan, Palestine, Egypt, Sudan, Somalia, Morocco, Algeria, and more.
“This is a major milestone for us, having a decade under our belt. And we always knew the story would land right back where we started. This year, we’ve had the honour of working alongside our friend, Hassan Hajjaj, an artist that has dedicated his life to building the culture and elevating the contributions of the Arab world to it. We’ve worked together to build a show that better reflects our values and this is going to be a celebration of the ideas that continue to drive us,” said Joshua Cox, Sole DXB co-founder, in a statement.
Tickets to Sole DXB are available through Virgin Megastore Tickets https://tickets.virginmegastore.me/ae, Dubai Calendar App, and www.soledxb.com.