Egyptian Montenegrin actress Tara Emad talks representation and dream roles

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DUBAI: Hard work and persistence are the keys to success for Egyptian Montenegrin actress Tara Emad, who is the first Middle Eastern star to score a campaign with Chanel Beauty.

The actress, who fronted a campaign with Cartier in the past, told Arab News the opportunity is not one she takes lightly.

“It makes me feel that I have a role now. Growing up, I always wanted to see representation,” she said, adding that she feels “incredibly grateful” for the chance to serve as that representation for other young women around the world. “It’s rewarding, it’s humbling,” she said.

Having started her career at 14 as a model, the now-29-year-old has a number of films and advertorials under her belt. Born to an Egyptian father and a Montenegrin mother, Emad told Arab News that she was always fascinated by the camera as a child and was comfortable being in the spotlight.

Despite her stellar portfolio, the actress is yet to star in an action film.

“I would love to do action,” she said. “I don’t think — especially in the Arab world — we have enough roles that are written for lead women (in action movies). There might be some action sequences, but there is not a (female-led) action movie…So I would love to do that.”