French brand Guerlain teams up with Moroccan artist Ghizlane Agzenai?


DUBAI: Parisian luxury house Guerlain has launched three new oud fragrances as part of its art-inspired collection, L’Art & La Matie?re. To introduce the perfumes, the almost 200-year-old brand teamed up with Moroccan artist Ghizlane Agzenai?, who was selected to create the new “collection plates” — the lid designs that top the perfume bottles.

“To celebrate the thousand and one colors of oud wood, the young Moroccan artist Ghizlane Agzena? has created a collection plate, whose interlaced geometric forms and colours give the bottle a geometric, almost hypnotic modernity,” read a description on the website.

Guerlain’s new oud perfume features lid art by Moroccan artist Ghizlane Agzena?. (Supplied)

The three new perfumes are Oud Nude, Cherry Oud and Oud Khol. “With Oud Nude, Cherry Oud and Oud Kh?l, Guerlain perfumers reveal the olfactive colors of oud wood, a black material with a powerful and complex fragrance trail,” reads the website.

Born in Tangier, Agzena? has been inspired by artists such as visual artist Victor Vasarely and painter Frank Stella. The artist has exhibited her works in Casablanca, Rabat, Paris, Barcelona and Berlin.