Saudi 100 Brands fashion exhibition makes its way to Milan

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DUBAI: One hundred Saudi fashion designers will show off their latest collections at an international wholesale exhibition during Milan Fashion Week from Sept. 22-25

The Saudi Fashion Commission collaborated with WHITE Milano, which stages the ExpoWhite exhibition, to organize the showcase.

The Saudi 100 Brands exhibition features 80 female designers from the Kingdom.

“The Kingdom of Saudi Arabia has a rich culture shaped by the diversity of its people, traditions and heritage. Through Saudi 100 Brands we will honour artisan tradition, embrace technology, nurture creativity, and inspire the next generation of Saudi designers to share their talents with the world. We would like to express our gratitude to WHITE for creating ExpoWhite, a unique program that builds a bridge between fashion creatives and the international fashion community,” said Burak Cakmak, Chief Executive Officer of the Saudi Fashion Commission, in a released statement.

“We are excited to launch ExpoWhite and profile a new generation of designers and brands from diverse backgrounds on the global fashion stage. Saudi 100 brands will celebrate Saudi’s local fashion talents and showcase the Kingdom’s growing fashion industry to a new audience,” commented Brenda Bellei, Chief Executive Officer of WHITE.

Brands on show include Adelfes, Almuhaisen Jewellery, Atelier Hekayat, Bovenue – By Sadeem, Charmaleena, Dazluq, Dollybrand, Eman Joharjy, Kaf By Kaf, Khawla Al-Aiban, Lillian Ismail, Loomer Jewellery and Lurline.

The news comes after the Saudi 100 Brands initiative staged a show in New York this summer.

The designers were chosen from a pool of 1,500 and finalized into the top 100 based on their pieces.