UAE museum partners with cryptocurrency exchange on ‘most beautiful NFTs in metaverse’ project

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DUBAI: A futuristic Emirati museum has teamed up with a leading cryptocurrency exchange to cultivate and present a collection of digital products on the blockchain.

The Museum of the Future in Dubai is collaborating with Binance NFT – the non-fungible token marketplace of Binance, a cryptocurrency and blockchain infrastructure provider – on a project that will start with a collection under the title, “The Most Beautiful NFTs in the Metaverse.”

The recently opened museum has already made a significant impact, with tickets and talks being sold out days in advance.

Under the new partnership deal, the museum will be positioned to develop assets within the fields of cryptocurrency, blockchain, and NFTs.

Museum executive director, Lath Carlson, said: “This exciting project is the first of many future ventures that will see us working with the world’s brightest minds and construct high-impact developments that will shape the future.”

UAE Minister of State for Artificial Intelligence, Digital Economy, and Remote Work Applications Omar bin Sultan Al-Olama, said: “The Museum of the Future’s partnership with the world’s largest cryptocurrency and blockchain ecosystem player makes a significant contribution toward Dubai’s plans to establish a new international digital asset ecosystem, which will, in turn, generate long-term economic growth within the digital economy.”

The museum is creating a variety of virtual assets and will lead development in the crypto-technology space. The first NFT collection set to drop will be announced soon with the assortment to be linked to the concept of “The Most Beautiful Building on Earth.”

Head of Binance NFT, Helen Hai, said: “We look forward to working with the museum to develop industry leading digital products that enhance the growth of the industry and promote adoption of blockchain within the region.”